+16%
Klaviyo attributed
revenue
+9%
Campaign open rate
Reach International
Outfitters
Our work for RIO includes flow development, strategic campaigns, list maintenance, and ongoing monthly management.
+15.9%
Klaviyo Attributed Revenue
+9%
Campaign Open Rate
-10%
Unsubscribe Rate
-10%
Unsubscribe
Rate
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Visual Upgrade
To communicate effectively with their audience, we created style guidelines flexible enough to accommodate seasonal trends and rigid enough to maintain consistency across campaigns. Through these redesigns, we also introduced highly converting behavioral product blocks.
Newsletter Series
Audience engagement was waning; in response, we created with the founder a custom non-product-focused newsletter series covering adventure-related challenges, highlighting interesting reviews, and reinforcing brand values. This newsletter, containing few product links or buttons, routinely outperforms promotional campaigns.
Product Block Development
RIO has a large number of product categories. To help its audience make the best decision, we created high-converting product blocks.
